ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. While working with these brands is a great option to extend your reach, they take a piece of your profits and won’t share critical customer data with you.). Guided selling.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Martech

NOVEMBER 18, 2022

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? Are they placed within the correct markets? You want to define your target market better.

Assembly Line 112

Assembly Line Launch Real Estate Electricity 112

ConversionXL

JUNE 2, 2020

You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. They will catch up. That’s what a unique value proposition (or unique selling proposition, USP) should do, right?

A/B testing 162

A/B testing X-functional Price Gaming 162

Hubspot

MARCH 2, 2015

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." First up, it''s the battle of the burger joints. Or … was it the competition?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

SEPTEMBER 5, 2018

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. 1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

APRIL 22, 2013

3) General Electric. After all, how often do you get to see a jet engine up close? In a recent campaign to increase membership, the American Marketing Association (AMA) used outstanding visual content in a launch email and dedicated landing page. What other companies use awesome visuals in their marketing?

B2B 77

B2B Electricity Education B2C 77