5 Content Marketing Strategies for Niche B2B Industries
ConversionXL
DECEMBER 3, 2018
I worked with a company that manufactured moisture-resistant flooring adhesive. Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations.
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