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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power. Maybe just tell us a little bit more about MAC Products and this distribution and control of electrical power. I will tell you, we still do some commodity manufacturing.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Verticalization — easy access to niche markets. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Field service business software is a pretty specific niche…on a regional level. The old process of build, ship, install has been flattened into code and upload. Per year, that’s $4.5

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot

SpaceX, an American aerospace manufacturer. Rivian , an electric vehicle manufacturer. While almost no product will serve literally everyone (even Google has boycotters), a large target audience can create more opportunities than a small niche. Learn more unicorn statistics in our State of Global Unicorn Startups Report.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. You’ll find that some potential products are geared more toward niche markets (i.e., Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. Others include: The automobile. The assembly line. The airplane.

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How market types shape marketing and SEO success

Search Engine Land

Here’s a screenshot from Semrush for “books in palo alto’ showing moderate search volume and low keyword difficulty (for those who are fans of this metric): Niche down As SEO and marketers, we don’t have much control over the business decisions and which markets to target. Oligopoly An oligopoly market means that there’s limited competition.

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Episode 22: How Commtrex is Helping Modernize the Rail and Freight Industries

Spiro Technologies

So if I’m a ball bearing manufacturer and, and we have customers in the ball bearing business, I don’t mean that like, in a funny way, it’s just something that’s super important. In particular you’re seeing a lot more facilities or manufacturing plants coming up in Mexico. Adam Honig: Gotcha.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

I worked with a company that manufactured moisture-resistant flooring adhesive. Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations.

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