Spiro Technologies

JANUARY 23, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

ConversionXL

DECEMBER 3, 2018

I worked with a company that manufactured moisture-resistant flooring adhesive. Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations.

Niche 133

Niche B2B Manufacturing Education 133

Gong.io

JANUARY 27, 2022

Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. Verticalization — easy access to niche markets. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Field service business software is a pretty specific niche…on a regional level.

Territory 62

Territory Real Estate Niche Electricity 62

Search Engine Land

JULY 11, 2023

They’re basically selling the exact same product. Here’s a screenshot from Semrush for “books in palo alto’ showing moderate search volume and low keyword difficulty (for those who are fans of this metric): Niche down As SEO and marketers, we don’t have much control over the business decisions and which markets to target. Not exactly.

Non-Profits 79

Non-Profits Profit margin Price Electricity 79

Martech

NOVEMBER 18, 2022

Electric vehicles. You’ll find that some potential products are geared more toward niche markets (i.e., Of course, you can always choose to scale up over time, but in today’s ultra-competitive world, that can be a huge mistake. .” It’s the idea of creating value by bringing new ideas to life. Get MarTech!

Assembly Line 105

Assembly Line Launch Real Estate Electricity 105

Spiro Technologies

APRIL 21, 2023

Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. In particular you’re seeing a lot more facilities or manufacturing plants coming up in Mexico.

Transportation 52

Transportation Manufacturing Territory Education 52

Hubspot

JUNE 26, 2012

We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! 2) Manufacturing & Engineering. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry.

Hospitality 74

Hospitality Manufacturing Healthcare Networking 74