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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. An aspiring entrant would need to build a network of railways to compete independently. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The assembly line.

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The Ultimate Guide to Advertising in 2018

Hubspot

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. 2013 : Sites like Pinterest and Instagram join the social network scene. This number is up 300% from 2005. TV commercials.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

You know, where you are "social" with people instead of pushing the hard sell? So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. That's because it's a social network made specifically for professionals! Social media!

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

3) General Electric. After all, how often do you get to see a jet engine up close? This piece of content was perfectly optimized to appeal to the company’s buyer persona -- small business owners who don’t have much time on their hands to evaluate new social networks. What other companies use awesome visuals in their marketing?

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