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This day in search marketing history: February 10

Search Engine Land

ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers. Google Wants To Save You Money On Electricity 2009: Google was testing software that would help people better manage their home electricity use and reduce energy loss and inefficiency.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Improve market share. The cool part? Engage with customers.

Product 101
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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Takeaway : The positive impact of market share compounds—especially for software adoption. They also apply to private companies that enjoy monopolies on public utilities, like electricity. Network effects.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. If you’re using table-stakes arguments to sell your product or pitching it like you’re the only game in town, you need to rethink differentiation. To do safe and boring marketing, post safe and boring stuff.