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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Improve market share. The cool part? Engage with customers.

Product 101
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This day in search marketing history: January 8

Search Engine Land

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2008: Microsoft got a market-leading enterprise search company and a world-class web crawler (not to mention some of the smartest engineering talent in search).

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Now, onto market share.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

3) General Electric. We especially love that Intuit is embracing the tenets of inbound marketing while also leveraging the effectiveness of visual content. This educational infographic is definitely something that would make Intuit top of mind for potential customers without being blatantly self-promotional.

B2B 78
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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

3) Promote new content with company status updates. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. I mean, that right there is one thing you should check off your social media marketing to-do list if you're not already leveraging the space. Like this.

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96
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The Ultimate Guide to Advertising in 2018

Hubspot

Promote sales for both new and existing products. Introduce a new product or service to the market. Technically, it was a print ad from ancient Egypt promoting the capture and return of an escaped slave. These will not only advertise your products and services but also promote your social media pages and grow your following.

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