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Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Improve marketshare. The cool part? Engage with customers.
2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2008: Microsoft got a market-leading enterprise search company and a world-class web crawler (not to mention some of the smartest engineering talent in search).
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3) General Electric. We especially love that Intuit is embracing the tenets of inbound marketing while also leveraging the effectiveness of visual content. This educational infographic is definitely something that would make Intuit top of mind for potential customers without being blatantly self-promotional.
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The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more marketshare from your competitors.
Promote sales for both new and existing products. Introduce a new product or service to the market. Technically, it was a print ad from ancient Egypt promoting the capture and return of an escaped slave. These will not only advertise your products and services but also promote your social media pages and grow your following.
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2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its marketshare on the PC in the U.S. Google Advertises Chrome … On Bing!
The company then promoted each activity on Drumstick's Twitter using the hashtag #FirstDayOfSummer for followers to tune in. General Electric used Periscope to launch a five-day live streaming campaign called #DRONEWEEK. How do you plan to use live streaming in your marketing? Share your ideas in the comments below.
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