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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Improve market share. The cool part? Engage with customers.

Product 101
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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The assembly line.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

Firms generally create, expand, and maintain brand portfolios to gain footholds in multiple markets and appeal to a wider variety of prospects. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

How on earth does a B2B organization use Pinterest to feed its marketing machine? If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! we create marketing software and found a way to shoot videos showcasing our product ! Like this. 1) Pin pictures of your product.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share). To do safe and boring marketing, post safe and boring stuff.