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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. The cloud lets companies put software in a shared, public place, without major investments in real estate or infrastructure. Verticalization — easy access to niche markets. On a global level, it’s huge.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? You’ll find that some potential products are geared more toward niche markets (i.e., Your mix of products/services has changed significantly.

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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power. Maybe just tell us a little bit more about MAC Products and this distribution and control of electrical power. Eddie Russnow. Welcome to the podcast, Eddie.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. Gas and electricity might seem tricky to be creative about, on the surface. Past Winner of Note: "OVO Smart PAYG+," by OVO Energy.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? 4) Highlight your products/services to a targeted audience. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. Pinterest for B2B Marketers.