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Finding Your Niche in a Sales Career

Adaptive Business Services

It took me a long time to find my niche, but I’ll let you in on a little secret. Custom electric signs … winner winner, chicken dinner! For me, electric signs checked all of the boxes. They found their niche. Not my niche. I began in retail and then moved to B2B in 1977. Office equipment was a winner.

Niche 71
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How Google Business Profile pre-defined services can impact local SEO

Search Engine Land

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark. Specifically, adding pre-defined services in GBP seemingly impacts local search rankings. Since when did GBP services matter?

Service 105
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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. Verticalization — easy access to niche markets. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. But now, we’re seeing more unicorns than ever before, by a wide margin.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? You’ll find that some potential products are geared more toward niche markets (i.e., Your mix of products/services has changed significantly.

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Mastering NLP for modern SEO: Techniques, tools and strategies

Search Engine Land

Instead, it sends a message to a low-level program, which instructs the computer on how to manipulate and process electrical signals coming from the keyboard. But also understand how and why your niche would rank for that query intent. Are users looking for information, aiming to make a purchase, or seeking a specific service?

Technique 123
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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power. Maybe just tell us a little bit more about MAC Products and this distribution and control of electrical power. Eddie Russnow. Welcome to the podcast, Eddie.