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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Users demand high-quality user experience (UX). With lower capital barriers, many more people can make forays into the SaaS space. Verticalization — easy access to niche markets. There are roughly 250,000 such businesses in the U.S.

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A 5-step approach to optimizing websites with millions of pages

Search Engine Land

Just to give a quick example: Say you own a power tools business that sells cordless power tools, electric power tools and gas-powered tools. Ranking pages better in the SERPs. Helping users navigate your website with ease. Your SEO program aligns with this because these categories will be the head terms you are after, too.

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How to Build a Product Launch Strategy

ConversionXL

If your product is intuitively understood (or not) If your UX aligns with customer expectations (or if it misses the mark) How customers behave when using your product (e.g. The model was introduced in 2012, back when there was still low consumer awareness around electric cars. Conducting user research to understand their needs.

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GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)

Sales Hacker

You know, you’ve seen, you know, the internet, electricity, steam engines, like these are, these are sort of platform shifts. For one, we’ve been building conversational interfaces since day one, and you know, again, you know, ai, UX is going to change dramatically. Sean Whiteley: Yeah, we were a bit lucky.

GTM 65
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The Endless Suck of Best Practice and Optimisation Experts

ConversionXL

So let me explore this using a UX situation. Let’s say you’re a UX designer and you’re testing a process that involves persuasion, elements of friction (a form), lots of data entry and interaction points inside each page. So surely they hire CRO or UX experts (or other types of experts) to save them from guessing? Image Source.

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