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Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton (Pod 636 + Video)

SaaStr

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. Rather than emailing users, we’ve opened up avenues for two-way communication. Follow the data.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

Pro tip on cold pitching for founders: Cold pitching in our current environment is a zero-sum game. When you combine the founder’s willingness to go the extra mile with this awareness of customer pain points, sales magic happens — and revenue follows. Ready to level up your sales game? Virtually zero.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? Stop spending and traffic dries up Strategically easy to copy.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

Let’s look at a few examples of SEO-focused product features: Quora spaces; Youtube hashtags; Twitter moments; Pinterest topics; Owler’s competitive analysis of Twitter followers; Crunchbase showing SimilarWeb data; Amazon Q&A; Trello templates; Databox templates. They already scale SEO with artist, album, and genre pages.

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The Ultimate Guide to Entrepreneurship

Hubspot

Incompetence is the #1 reason small businesses fail, followed by inexperience. Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. Set yourself up for luck. Simply put: if you’re the first to market with a good idea, your competition will have to play catch-up.

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SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

Before that, he worked for 12 years at Trilogy, where he held key leadership roles helping the company grow from a start-up to a $300 million business. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. You build something quickly, a minimum viable product.