Hubspot

NOVEMBER 28, 2023

Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution. Customer Messaging One of the most obvious signs of misalignment between sales and marketing teams is during direct customer interactions.

Objectives and Key Results 74

Objectives and Key Results SQL Sales Campaign 74

Sales Hacker

MARCH 22, 2018

Opportunistic side bets by signing up some commission-only sales agents. Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). Account Executives doing cold calling).

B2B 79

B2B X-functional Cold Call SQL 79

Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue. Is she giving us the hook?

SQL 74

SQL Management Consulting Sales Territory 74

Heinz Marketing

JUNE 4, 2018

Samuel Sunderaraj has the following experience in sales management: Driving and initiating contact with senior decision-makers at Small To Enterprise Accounts (C-level). Start-up advisor. – Territory and Market Optimization – executing to high conversions on the active funnel. All this and a lot more!

Pipeline 55

Pipeline Sales Drivers/motivators X-functional 55

Sales Hacker

APRIL 21, 2021

Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Remind me again – what is RevOps?

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

FEBRUARY 7, 2018

How the numbers add up. To achieve growth, you have to identify the following during Product/Market Fit: WHAT is the value proposition that prioritizes the solution offered. This is indicative of a stronger position in the market. DECREASE IN SALES CYCLE – The Sales Cycle is measured between SQL and WIN stage.

Growth 87

Growth GTM SQL Strategic partnership 87