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Why automation is the future of lead management (and RevOps)

Martech

Delays in your revenue processes, especially in lead follow-up, decimate funnels. You must also account for the overhead homegrown has in terms of ongoing maintenance and adapting to changes as your go-to-market strategy evolves. Marketing teams don’t have the skills to use their tech effectively. Let that sink in.

SQL 103
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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

B2C 93
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot

Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution. Customer Messaging One of the most obvious signs of misalignment between sales and marketing teams is during direct customer interactions.

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Master the Sales Development Playbook to Boost Growth

Highspot

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52
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Expert Panel’s Feedback on Our Lead to Revenue Calculator

Pointclear

It’s about honestly and objectively understanding your best way to go to market, determining who has what role, then executing together. What will make or break its value is how completely sales and marketing teams, together, buy into developing and following it through. That's what people are referring to.

SQL 51
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Opportunistic side bets by signing up some commission-only sales agents. Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). Account Executives doing cold calling).

B2B 78
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Solving the SDR Debate: Sales or Marketing?

Openview

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.

SQL 74