Why automation is the future of lead management (and RevOps)
Martech
OCTOBER 14, 2021
Delays in your revenue processes, especially in lead follow-up, decimate funnels. You must also account for the overhead homegrown has in terms of ongoing maintenance and adapting to changes as your go-to-market strategy evolves. Marketing teams don’t have the skills to use their tech effectively. Let that sink in.
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