Martech

MAY 2, 2024

This GTM (go-to-market) platform allows you to create your own “ideal buying group,” a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web.

B2B 114

B2B Drivers/motivators CRM GTM 114

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 98

GTM UX Go To Market CRM 98

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. No sign-up needed; it was simply an easy scan. We’re not going anywhere though.

Launch 99

Launch Product GTM Technology 99

Sales Hacker

SEPTEMBER 19, 2023

Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 104

GTM Trust Cold Call High impact 104

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Your enterprise must grow, and profitably. Measuring success.

Growth 98

Growth Drivers/motivators Go To Market Sales 98

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 G2 track data supports expected spending increase in 2022 with average quarterly SaaS spending up 15% YoY.”. Buyers reported the following challenges during the software buying process: . Third-party partnerships, including tackle.io

Go To Market 86

Go To Market Follow-up Trust Up-sell 86

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

SaaStr

OCTOBER 20, 2023

From there, the pace picked up rapidly. After that, they released instruction following models, which were the first Enterprise-ready models. From there, the pace picked up even more, releasing ChatGPT, Whisper, and GPT4, the state-of-the-art seminal model. Some companies like Jasper built on top of OpenAI’s models.

Growth 104

Growth Launch Territory Legal 104

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. In going to market, the company has traditionally relied on distributors, including catalogs, to access the market opportunity.

B2B 86

B2B Process Manufacturing Customers 86

Heinz Marketing

NOVEMBER 4, 2020

Our own Josh Baez , Client Engagement Manager, recently joined Jim Obermayer, outgoing president of The Funnel Media Group for a great conversation on SLMA Radio entitled: Is Sales Engagement the Most Important Platform in your Marketing Stack? Lack of sales lead follow-up is a plague on B2B Companies. Listen in and enjoy!

Pipeline 120

Pipeline Follow-up Sales Clients 120

Sales Hacker

MARCH 31, 2023

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. Don’t see your favorite tool?

Sales 88

Sales Launch Consult Follow-up 88

Sales Hacker

DECEMBER 21, 2023

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams.

Engineering 97

Engineering Objectives and Key Results Drivers/motivators Teamwork 97

Search Engine Land

OCTOBER 28, 2022

We’ve found success with the following audience signals: Customer match High-value customers 2021 holiday shoppers Email subscribers. Be patient and give it some time to collect data and ramp up. Keep in mind: Creating new Performance Max campaigns for BFCM is not recommended because the learning period takes too long to ramp up.

Promote 104

Promote Campaign Follow-up Launch 104

Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Think of corporate expansion by way of hiring salespeople to service a new region, or a restaurant opening up a second location on the other side of town. Step 4: Go-To Market.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 90

Go To Market GTM Growth Consult 90

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. I was taking forever to follow up after meetings ( 4.2 We saw a 10% increase in pipeline velocity in Q3 of 2021, followed by our best ever Q4. But the weird thing is —.

Education 89

Education Pipeline Follow-up Clients 89

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 101

Pipeline B2B Go To Market Sales 101

Heinz Marketing

APRIL 15, 2021

For this complex buying journey, a new approach to how go-to-market teams align and coordinate their actions is required. While the marketing and sales teams still need a healthy separation, they need seamless alignment. Set up a reporting and meeting cadence. Overall, it delivers a better buyer experience.

GTM 136

GTM Sales Follow-up Education 136

SaaStr

JUNE 13, 2021

This is how Zig focuses on building the right team, simplifies organizational design, and scales from the ground up. 4 The architecture of your technology should complement your go-to-market model. Your technology must be able to support your sales and marketing approach. Don’t follow the playbook, write it.

Growth 77

Growth Finance B2B Technology 77

Heinz Marketing

FEBRUARY 6, 2024

Coordination within the orchestration process keeps content calendars synchronized, preventing conflicting messages and maintaining a cohesive narrative throughout various marketing channels. Leadership needs this cohesive framework to guide their teams to go to market with a consistent message.

Objectives and Key Results 92

Objectives and Key Results Campaign Strategize Start-ups 92

SalesLoft

JANUARY 16, 2024

But the reality for most go-to-market teams is that only about a third of that is spent engaging customers and prospects. The activities that many sales enablement systems require your reps to do — lead prioritization, conflicting KPIs, manual data entry — take up what could be valuable selling time.

Trust 52

Trust Up-sell Contract Technology 52

Sales Hacker

JANUARY 27, 2024

HBR, MIT Review, Time, Salesforce, and Nasdaq, and was named one of LinkedIn’s Top Voices for Sales and Crunchbase’s 25 Sales Leaders to Follow. Start-ups to watch: Roam : This is a virtual office that has started to address the challenge of working with distributed teams. Wrapping up a super energizing trip.

GTM 88

GTM Niche CRM Account management 88

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. ——— Blog post brought to you by: The post The Channel Maturity Scale: How Do You Measure Up? appeared first on SaaStr.

Profit margin 114

Profit margin Strategize Networking Follow-up 114

SaaStr

JULY 7, 2022

In these instances, you will want to set up informational interviews with strong department heads external to your company in the areas where you’re not an expert. You really want to see what great looks like for each role, so you can go and try to find it.”. Mistake 3: Not appreciating go-to-market as a strategic advantage.

GTM 97

GTM Strategize Engineering Go To Market 97

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 71

GTM Launch B2B Growth 71

Heinz Marketing

NOVEMBER 26, 2021

Using data housed in both your CRM and your MAP , you can: See what customers buy, what content they consume, the nature of their conversations with sales reps, and more that helps you understand what problems, solutions, and themes your marketing efforts should focus on. Buying Committee (this is something you’d set up in your settings).

CRM 109

CRM Contact Campaign B2C 109

Gong.io

DECEMBER 14, 2022

Ask the following questions to create an ICP: A buyer persona describes the decision-makers your team will be reaching out to. Look up the companies on Crunchbase or other data sources. You can do this according to the following criteria: How closely they match your ICP. Market intelligence. Go-to-market outreach.

Sell 62

Sell Cold Call Contract GTM 62

Martech

OCTOBER 14, 2021

Delays in your revenue processes, especially in lead follow-up, decimate funnels. You must also account for the overhead homegrown has in terms of ongoing maintenance and adapting to changes as your go-to-market strategy evolves. Marketing teams don’t have the skills to use their tech effectively. Let that sink in.

SQL 113

SQL Pipeline Technology Technology 113

SaaStr

FEBRUARY 8, 2022

Do you have a Go-to Market (GTM) for different market opportunities? To test your go-to-market strategies, understand the different opportunities, verticals, and company sizes in the market. Who: Who makes up your revenue, onboarded vs. retained? Velocity refers to how quickly you can close a deal.

Objectives and Key Results 101

Objectives and Key Results Pitch GTM Cold Call 101

Heinz Marketing

JUNE 16, 2021

Sales need to be able to trust the leads that marketing provides through inbound strategies and go-to-market campaigns. Marketing must believe sales follows up with the leads it generates. And over time the foundation is built for a successful sales and marketing alignment.

High impact 126

High impact Campaign Trust Gaming 126

SaaStr

JANUARY 2, 2024

Back it up with powerful testimonials. Find companies with those attributes and use them to see which VC firms invest there, and follow those firms for your partnerships. If the benefits aren’t lining up, you’re a nice-to-have. Back up your offer with customer testimonials. Align benefits with current priorities.

GTM 81

GTM Growth Start-ups Follow-up 81

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. They determine what attributes the product needs to win against the competition.

Product 127

Product E-commerce Strategize B2B 127

PandaDoc

AUGUST 16, 2022

In a competitive industry like sales, it’s important to continuously invest in your education and stay up to date on the latest trends taking sales by storm. Scroll on to find ten global sales leaders you should start following today! Why should you follow Jed? Follow Jed on LinkedIn. Why should you follow Dale?

Cold Call 52

Cold Call B2C Sales Follow-up 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Heinz Marketing

APRIL 27, 2022

Be sure to split up each individual aspiration into singular goals or intentions, then start researching on actions, complements, and ideas on how this can be developed or learned. It’s imperative to have a rough format of verbiage or copy you follow when introducing yourself that can support your personal brand.

Niche 103

Niche Networking Promote Presentation 103

Sales Hacker

DECEMBER 9, 2022

Approaches vary from top-down (leadership pushes goals all the way to sellers) and bottom-up (sellers and managers determine realistic goals and commitments and roll them up). Model options to improve capacity where needed (enablement, coaching, marketing promotions, headcount, etc.). Connect your entire go-to-market strategy.

Territory 97

Territory Quota Strategic planning Sales 97