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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Overcoming Objections: A game plan for addressing concerns.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. For this prompt, try selecting the Demand/Lead generation expert. It’s free and includes multiple expert personas to choose from, as well as an image generator. Processing.

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AI Tasks and Tools for SDR Success

Heinz Marketing

In this blog, we’ll explore the key tasks that can be automated in an SDR’s role and highlight some of the most effective AI tools available. Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. AI Solution : Tools like Reply.io and Apollo.io

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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

To make a meaningful comparison, you would need to consider the following factors: 1. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. Please keep responses simple.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Reduced reliance on follower count for reach.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Prove it to me Sign up for free 1. The results get even better with a 5X increase by the second month. The results get even better with a 5X increase by the second month. We designed Veloxy to work perfectly with Salesforce and added automated activity logging and up-to-the-minute data synchronization.

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