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There’s a Growing Divide Between Companies and Workers

Salesforce

Kimberly Merriman is a business professor at University of Massachusetts, Lowell specializing in workplace analytics. Merriman said at times of uncertainty, “People have their radar up for signs of fairness, and fairness violations, as a proxy for trust.” Does the person who works in the office get the promotion?

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How to Find the Right Co-Marketing Partner

Hubspot

Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. What apps, tools, or products make your customers' lives easier?

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How the Flywheel Killed HubSpot's Funnel

Hubspot

It’s been my trusted sidekick for years. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have. In his keynote, he assigned the following “homework” to attendees: Identify the core flywheel metrics your company tracks.

Growth 78
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How to Take a Sabbatical, According to 6 People Who Did

Hubspot

The length of a sabbatical is up to the discretion of your employer, as are the terms and conditions. For my sabbatical I rented a quiet house by the harbor in my hometown of Marblehead, Massachusetts. I ended up renting this incredible house just minutes from the beach. Mine did not.

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How a Senator Uses Social Media

Hubspot

At 29, Benjamin Downing is Massachusetts’s youngest current State Senator, and serves the largest Senate district in the Commonwealth, representing 48 communities in Berkshire, Hampshire and Franklin Counties. Social media still seems very clicky, very insular and based on "likes" or "following" or "friends".

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Benefits of account-based selling How account-based selling works 4 account-based selling best practices Getting personal: Customizing your ABS strategy Metrics that matter in account-based selling Tee up for success See how Sales Programs from Sales Cloud helps reps win more — and win bigger — within the flow of work.

Sell 59
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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

When you send a reminder email to an event that is not fit for the customer, you could lose their trust. Also, urge them to click through to support resources and sign up for warranties so you can make customer service as efficient as possible. Our crew can’t wait to set up your arrival in its new home. Are you excited?