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7 Effective Ways to Promote an Event on Facebook

Hubspot

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promote 101
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There’s a Growing Divide Between Companies and Workers

Salesforce

Kimberly Merriman is a business professor at University of Massachusetts, Lowell specializing in workplace analytics. Merriman said at times of uncertainty, “People have their radar up for signs of fairness, and fairness violations, as a proxy for trust.” Does the person who works in the office get the promotion? A bigger raise?

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How to Find the Right Co-Marketing Partner

Hubspot

Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. What apps, tools, or products make your customers' lives easier?

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How to Find Your Target Audience

Hubspot

Buyer personas are a representative overview of a business's ideal customer, drawn from data that makes up a target audience. If a target market was "marketers aged 25-35," the target audience would then be something like "marketers living in Boston, Massachusetts aged 25-35.". Check up on website performance. Employment.

Campaign 100
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How the Flywheel Killed HubSpot's Funnel

Hubspot

At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth. In his keynote, he assigned the following “homework” to attendees: Identify the core flywheel metrics your company tracks. How to Flywheel-ize Your Funnel.

Growth 78
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The Nonprofit Marketer's Guide to the Millennial Persona

Hubspot

If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. Background. Four-time online fundraiser.

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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social media. Sure, read up on NPS. Run a Facebook ad to promote one of your products. Twitter has teamed up with a number of eCommerce partners to make it all possible (and seamless). .” [Tweet It!].

Retail 85