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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

Companies That Get it Right How Procter & Gamble stopped confusing itself and its customers. Consumer goods corporation Procter & Gamble ran into a severe choice paralysis issue within their own organization in the mid 2000s. You’ve just got to trust in the land and expand motion. The results came quickly.

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5 signs your GTM is too risky and what to do about it

Martech

You’re overconcentrated in a single bet If one tactic, one buyer cohort, one event or one partner carries the bulk of your GTM performance expectations, you’re not running a diversified strategy you’re gambling. Adopt the marketing multiplier as your north star for GTM effectiveness.

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The Beginner's Guide to Penetration Pricing

Hubspot

Because this strategy requires companies to slash prices to almost below market value, it’s usually employed by new businesses in a high-growth phase that are prepared to absorb initial losses. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors.

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This day in search marketing history: January 27

Search Engine Land

Google allows ads for sports betting in Louisiana 2022: Advertisers first had to be state-licensed and certified by Google to run gambling ads. Bing Out Of “Betaphase” In Germany, Claims 10 Million Users 2012: Bing said its market share was 20% of active internet users in Germany. WordPress 5.9

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The 17 Best Advertisements of All Time

Hubspot

Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. The company experienced 42% market share growth in its first year with its help. Procter & Gamble: Thank You, Mom.

Gambling 101
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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? 13) Procter & Gamble: Thank You, Mom. While there have been many great Apple campaigns, this one takes the cake.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals.