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Companies That Get it Right How Procter & Gamble stopped confusing itself and its customers. Consumer goods corporation Procter & Gamble ran into a severe choice paralysis issue within their own organization in the mid 2000s. You’ve just got to trust in the land and expand motion. The results came quickly.
You’re overconcentrated in a single bet If one tactic, one buyer cohort, one event or one partner carries the bulk of your GTM performance expectations, you’re not running a diversified strategy you’re gambling. Adopt the marketing multiplier as your north star for GTM effectiveness.
Because this strategy requires companies to slash prices to almost below market value, it’s usually employed by new businesses in a high-growth phase that are prepared to absorb initial losses. These losses are viewed as a necessary sacrifice to gain marketshare and entice customers away from competitors.
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Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. The company experienced 42% marketsharegrowth in its first year with its help. Procter & Gamble: Thank You, Mom.
So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? 13) Procter & Gamble: Thank You, Mom. While there have been many great Apple campaigns, this one takes the cake.
I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals.
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