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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Thanks for reading The GTM Newsletter! Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. Regional micro-events have drawn out the buyers who still work from home and don’t want to just meet with an AE. That’s it, that’s all.

GTM 100
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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. It helps your leaders scale and creates a CXO pipeline for the company. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well.

GTM 92
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8 Ways to Make Your Sales Org Recession Ready

Salesforce

For example, make it clear you want your reps to double down on pipeline maintenance, ongoing training, and team alignment. Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. said Batrawy.

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The Secrets to Turbo Charging Sales in 2021

SaaStr

Prior to the pandemic, many companies knew which vertical channels were doing well, but COVID caused a change in territory planning overnight. Companies need to look at the company-specific data for their company for where to focus and where not to focus, as well as to understand what’s happening in the pipeline.

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15 of the Best Account-based Marketing Software for 2020

Hubspot

Triblio is an ABM platform that specializes in the growth of account pipelines. You can use the software to align marketing and sales goals, as well as align revenue operations. If you want to unify the data and processes you use across your go-to-market (GTM) teams, LeanData is a great software option.

GTM 99
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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Considering to join a new company? Use this checklist to make the right decision

The Lost Book of Sales

What is the pipeline amount, where does it come from, what is the division between each source? If so, ask to see the the go-to-market strategy. GTM should be cohesive and comprehensive, because throwing reps into a new territory without proper support is rarely a good idea. Why do you lose deals?

Quota 59