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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. Sign up HERE ! link] Every Wednesday at 10 a.m.

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. How to map your GTM strategy to different customer segments.

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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Thanks for reading The GTM Newsletter! Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Freemium to premium is one thing but how do we turn a sign-up into a wall-wall, big enterprise logo? Anyway, let’s get into it. Focus on customer success.

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. They grew 2.5x

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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. Listen to the start of the episode for a promo code to our upcoming events! And then we decided to start a company. Loving our podcast content?

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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

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