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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

But that’s more the exception than the rull of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

But that’s more the exception than the role of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X

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PODCAST 113: Secrets to Great Leadership During a Pandemic and Beyond with Barrett Boston

Sales Hacker

Then got an opportunity about five years ago to be CRO for a private equity backed company in the hospitality space. This was the first time that I was really focused on the SMB market and had a great experience there. I just decided that it’s the sales function that grows companies and drives the economy, quite frankly.

Finance 78
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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96
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PODCAST 69: Structuring Your Organization Around Your Customer w/ Megan Bowen

Sales Hacker

If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. Sam Jacobs: You said that sales and account management are the best functions from which to start a career. What You’ll Learn. What Managed by Q does. Building a Customer Success Strategy. Megan Bowen: Hi, Sam.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. I had the good fortune to be at Google X for a time and be surrounded by just amazing human beings.