Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

SQL 122

SQL GTM B2B Pipeline 122

Pointclear

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Gaming 53

Gaming Tradeshows SQL Clients 53

Martech

MAY 30, 2023

This let Domino’s create personalized customer journeys for different cohorts based on behaviors and build hyper-relevant audiences using SQL traits. The main challenge was in getting in front of the right people on Facebook, Instagram and LinkedIn while using native targeting.

Sports 119

Sports SQL CTR Entertainment 119

Heinz Marketing

MAY 11, 2020

And then I think from a marketing perspective, in addition to the packages and offering and pricing implications, the main things we try to do is just help these companies. So a piece of this is our content marketing strategy, providing information of how small businesses can access government relief, the PPP loans, et cetera.

Pipeline 84

Pipeline Healthcare Sales Manufacturing 84

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. There are two main ways people think about a blog: 1. Spots early signs of a pending transition.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

MARCH 1, 2019

And then the second, he was going to market trying to change pricing. SQL versus the MQL. But as you see a company closing something like 30 to 40% of their leads from the MQL level or even the SQL level, that’s really attractive, particularly for combining that with a shorter sales cycle.

Contract 46

Contract Price Commission Conversion 46

SaaStr

JANUARY 3, 2020

And then the second, he was going to market trying to change pricing. SQL versus the MQL. But as you see a company closing something like 30 to 40% of their leads from the MQL level or even the SQL level, that’s really attractive, particularly for combining that with a shorter sales cycle.

Contract 10

Contract Price Commission Conversion 10