SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? Jason Lemkin: They’d have to try to get them back, ship them back.

Price 107

Price Product Start-ups Niche 107

SalesHandy

JULY 12, 2022

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. It is said that organizations with an ICP framework have a win rate of at least 68%.

Customers 59

Customers Cross-sell Represent Up-sell 59

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. From referrals from one developer to another. And so now he leads all of our product and engineering side and I lead the go-to-market side. And by the way, we’d like to go make these platform decisions. It was not hard to admit that.

Finance 77

Finance X-functional Non-Profits Launch 77

Sales Hacker

MAY 13, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. What that tells you is that the questions are being asked much more broadly than the pure search share would measure.

GTM 71

GTM Engineering Start-ups Growth 71

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

MARCH 2, 2020

Growth requires taking market share from your competitors, while they try to do the same to you. With the help of Parinello, you get VITO to VITO referrals who are worth pure gold. Like it or not, sales is often a zero-sum game: Your win is someone else’s loss. Coaching Salespeople into Sales Champions. To Sell Is Human.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

JULY 11, 2019

You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did. Referral sources, Salesforce and Zendesk.

Launch 108

Launch Technology Technology Up-sell 108