SaaStr

MARCH 7, 2023

Actions Companies Can Take Today To Reduce Burn Companies that have been able to beat bottom-line plans have taken various strategic actions, often in tandem, to reduce burn and extend runway. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers.

GTM

Sales Hacker

APRIL 30, 2018

We often don’t speak the language of business, and we don’t do a good job of strategically aligning our programs to their goals. Too many sellers on the floor can impact profit margins while an insufficient number can retard growth. The percentage of deals that includes a go to market strategy with a Partner.

Non-Profits

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process.

GTM

Sales Hacker

SEPTEMBER 16, 2019

You can’t afford to spend big money and time to acquire these customers because the profit margin is already razor-thin. One is focused on quantity, an economy of scale, and tight profit margins. The most obvious way that inside and outside sales work together to increase your bottom line is at the strategic level.

Outside Sales

Lead Fuze

NOVEMBER 30, 2021

Sales and marketing teams adopt ABS and ABM programs in order to be strategic. They target those who are in-market, consuming content from them. Many companies are committed to diversity, but need better sales and marketing strategies when they see that 60% of accounts don’t want to change. But then things change.

E-commerce

Lead Fuze

JANUARY 1, 2022

Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. To increase margins, eliminate royalty payments.

Negotiate

ConversionXL

JUNE 2, 2020

Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. In their classic book, Blue Ocean Strategy , Chan Kim and Renée Mauborgne coined the terms “red ocean” and “blue ocean” to describe markets. Real differentiation is hard.

A/B testing

SaaStr

JANUARY 12, 2023

As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. Go to market. The current economic climate presents new challenges for businesses.

Consult

ConversionXL

OCTOBER 7, 2022

Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time. For example, you might have expanded with new products that engage an audience different from the one in your go-to-market strategy.

Cross-sell