Hubspot

NOVEMBER 28, 2023

Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution. Customer Messaging One of the most obvious signs of misalignment between sales and marketing teams is during direct customer interactions.

Objectives and Key Results 75

Objectives and Key Results SQL Sales Campaign 75

Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue. I drove them to that event.

SQL 74

SQL Management Consulting Sales Territory 74

Heinz Marketing

MARCH 29, 2021

A lot of that was in-person or semi in-person rituals, whether it was the weekly stand up or people in a large inside sales floor, or you meet up with a manager a “x” number of times per month for lunch or whatever. I got reps that are used to going to someone’s office with a box of samples. Let’s talk about it.

Pipeline 122

Pipeline Sales Gaming Up-sell 122

Heinz Marketing

JUNE 4, 2018

Start-up advisor. – Territory and Market Optimization – executing to high conversions on the active funnel. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. This is when Salesforce came to the market and started being the kind of up and running SaaS CRM play.

Pipeline 52

Pipeline Sales Drivers/motivators X-functional 52

Sales Hacker

APRIL 21, 2021

If the answer is “yes” to all three, now is the best time to get started in a revenue operations job. Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. Unified data problems.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

FEBRUARY 7, 2018

Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. How the numbers add up. The sales leader starts hiring new people… and with that, the downward spiral continues. This is indicative of a stronger position in the market. Traditional Sales Growth vs SaaS Sales Growth.

Growth 88

Growth GTM SQL Strategic partnership 88

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Gatekeeper.

B2B 99

B2B E-commerce Cold Call Represent 99