Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 111

GTM E-commerce B2B Profit margin 111

Sales Hacker

SEPTEMBER 11, 2020

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. That means a majority of their investments are write-offs.

Sell 105

Sell Minimum Viable Product Objectives and Key Results Cross-sell 105

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. It achieved this through strategic content marketing. Take Beardbrand.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Lead Fuze

NOVEMBER 30, 2021

Sales and marketing teams adopt ABS and ABM programs in order to be strategic. They target those who are in-market, consuming content from them. Many companies are committed to diversity, but need better sales and marketing strategies when they see that 60% of accounts don’t want to change. But then things change.

E-commerce 52

E-commerce B2B Healthcare Sales 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

MAY 27, 2020

I think most SaaS startups haven’t seen the full effects of what you’re going to see. So you might have some companies that are in travel or transportation or hospitality that have literally called you and say, I can’t pay my bills. As one of my mentors used to say, in a strong market, even turkeys can fly.

Finance 108

Finance Government Price Contract 108