article thumbnail

5 Strategic Approaches to Enhance Efficiency in Heavy-Haul Trucking Connections

Sales Pop!

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations.

article thumbnail

Salary and Career: Kathleen Voboril can make martech sing

Martech

My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. I kind of got to choose which unit to work with and I went and led digital for GE Transportation, which was a $5 billion business, but GE’s smallest division. Q: Sounds great, what made you leave?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Adtech’s approaches to greener marketing

Martech

Your media team has to get to work, your transportation has a carbon footprint. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. She added: “When you really break out carbon emissions [in marketing], everything has a carbon footprint.

article thumbnail

Digital marketers rejoice: The four-day workweek is here to stay

Search Engine Land

Transportation is the biggest contributing factor to greenhouse emissions, and economist and sociologist Juliet Schor says that commuting to and from work is a big part of it. The Environmental Protection Agency noted that in 2020, the transportation sector accounted for 27% of the total greenhouse gas emissions in the United States.

article thumbnail

Your Market’s New Normal

Sales Pop!

The international transportation logistics client that generated 80% of their business from the airline industry. Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. Construction, transportation, and the consumables markets as well.

article thumbnail

Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Competition and expectations mean utilities need to proactively strategize on how to enhance customer experiences as part of their business model. Competition and expectations mean utilities need to proactively strategize on how to enhance customer experiences as part of their business model.

article thumbnail

How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Reduce operating expenses with strategic cuts and automation. Strategically raise prices. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically. Air Transport: -25.03%.