Overstock’s Bed Bath & Beyond rebrand: The SEO impact
Search Engine Land
OCTOBER 9, 2023
The primary complaint is that overstock.com did not cleanly 301 redirect all URLs to an equal counterpart on bedbathandbeyond.com. Thousands of URLs have not been redirected, and many more were blanketly redirected to the bedbathandbeyond.com homepage. There are multiple reasons this might have happened.
Let's personalize your content