Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? At the time, Reebok was selling more shoes than Nike ). And so, in the late 1980s, Nike created the "Just Do It."

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 87

Growth GTM SQL Strategic partnership 87

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Try PandaDoc What is vertical marketing? This limited customer pool can possibly restrict your growth opportunities and revenue potential.

Niche 52

Niche Cross-sell Price Referrals 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. So we launched the company in February of 2008. I’m Nancy Ham.

Closing 68

Closing Customers Niche Sports 68

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand marketing is the most powerful weapon in your growth arsenal. Brand is how you win in crowded markets.

Campaign 122

Campaign Networking Non-Profits Launch 122

SaaStr

JULY 11, 2019

So we are, we take advantage of that growth. and two months, is a lot of growth like that. What was this change where you went from good, like no growth, right? So 90% of these growths was partnerships with the two biggest players in the space and word of mouth. That was the, was more market pull. I probably did.

Launch 103

Launch Technology Technology Up-sell 103

SaaStr

JUNE 28, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. If ACV increase is a core focus for our startup, should we hire a sales rep solely selling to enterprise?

Price 47

Price Cross-sell Up-sell Start-ups 47

Gong.io

FEBRUARY 9, 2019

Our reps search for the company on LinkedIn, and learn more about the account: They see a wealth of information: growth rates, employee count, even the number of employees in sales: This gives our reps the “ammo” they need to predict this company’s pain points. Cold calling isn’t about discovery – it’s about selling the meeting.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Launch: set the campaign live.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90