Growth Product SQL X-functional 
ConversionXL
FEBRUARY 3, 2022
Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?
ConversionXL
JANUARY 24, 2017
As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.
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Heinz Marketing
JUNE 7, 2021
But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” ” Or, last year in particular, a lot of time in internal meetings.
Sales Hacker
MAY 9, 2019
Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. That level of growth costs a total of $300k each year. To profit on that growth, the team needs to bring in at least $300k, but we actually recommend 2x that number = $600k. 40,000/150 = $267/SQL.
Heinz Marketing
JUNE 4, 2018
– Building high performance sales teams that are metrics focused and scaling for growth. I think your customer base grows by two X it seems like every month these days. So gone are the days of feature functionality, obviously have a great product to sell, but more important, it’s getting to know the buyer, right?
SaaStr
SEPTEMBER 27, 2019
* What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How did Ryan turn a $6,000 initiative at Hubspot into a product that generated $64m net revs? Here’s what Romain talks about: How to build a growth machine. What can they learn from each other?
SaaStr
FEBRUARY 11, 2020
Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? Good job guys.
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