SaaStr

APRIL 26, 2022

We want to grow revenue; we want to grow market share; we want to deepen wallet share. Your market model will guide your leadership model. They are your strategic business leader who owns revenue, and they should have a say in the CRO hire. Tip Ten: Use GTM Accurately. That’s what gets us motivated.”.

GTM 97

GTM Networking Strategize Drivers/motivators 97

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 109

GTM Growth Education Commission 109

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. Whichever you choose will be a strategic decision. A freemium version can work well if you want to gain market share quickly. Why is it end user-focused? Because the end user starts using the product, often through a self-serve motion. They get value, make a decision, and buy.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. And if yes, to what extent?

GTM 85

GTM Negotiate Profit margin Contract 85

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

Lead Fuze

JANUARY 1, 2022

Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. What joint GTM strategy options will you lead with?

Negotiate 52

Negotiate Profit margin Contract Price 52