Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 127

GTM B2B Conversion Objectives and Key Results 127

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. Inbound GTM strategies are also taking a big hit. I don’t disagree with Yamini. It never came.

GTM 56

GTM Trust Cross-sell CRM 56

Highspot

APRIL 23, 2020

If you’re not yet on a first-name basis with your head of sales, product marketing director, or other key stakeholders in your organization — it’s time to sharpen your virtual social skills. Connect Initiatives with Execution to Drive Results. Relationships across the business are foundational to sales enablement success.

Objectives and Key Results 52

Objectives and Key Results Drivers/motivators GTM Strategize 52

Sales Hacker

MAY 26, 2021

This can be categorized into four business objectives. If you love seeing results and helping sales teams get paid, focusing on performance and sales incentives is up your alley. This role may not have structural guidance at smaller companies so a manager must be able to work autonomously in a results-driven environment.

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

ConversionXL

APRIL 24, 2017

What results from this romance is tool overload. You can use your Google Analytics data to identify key segments of users to target users as audiences shared Optimize. Pre-selected experiment objectives. An account is the top level of your organization hierarchy, and it usually represents a company.

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

Sales Hacker

JUNE 27, 2022

We ran a survey of more than 900 sales organizations and found that 93% have spent the time identifying and documenting their ideal customer profile (ICP) , which outlines the key qualities that make a buyer a great fit for a seller’s solutions. Skills: Sellers must master key skills to be able to close deals. Channel sales.

Objectives and Key Results 98

Objectives and Key Results Objection handling GTM Quota 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Optimize your ads based on the results of your tests before implementing them on a wide scale.

Go To Market 69

Go To Market Process GTM Launch 69