GTM Objectives and Key Results Technique 
Highspot
FEBRUARY 20, 2025
Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training techniques like gamification keep teams motivated. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster.
Highspot
JULY 9, 2025
Key Takeaways A ‘good’ or ‘bad’ sales efficiency ratio can make or break your business. Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. What is sales efficiency?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Highspot
JULY 3, 2025
Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches.
Highspot
APRIL 20, 2025
Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? You’re not alone. What is Microlearning?
Highspot
MAY 15, 2025
Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Then, set key performance indicators (KPIs) to track progress. times more likely to exceed seller revenue targets.
Sales Hacker
JANUARY 7, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. But funny enough, we did the same techniques. I don’t know.
Highspot
MARCH 12, 2025
Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. The result? Below are four reasons GTM teams stumble.
Expert insights. Personalized for you.
52 
Let's personalize your content