GTM Process Sales Support 
Sales Hacker
MARCH 25, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.
Highspot
MAY 15, 2025
It includes everything from onboarding through support to guide every stage of the sales process. A channel partner enablement program improves sales efficiency, broadens market reach, standardizes sales processes , and builds stronger relationships backed by real outcomes like higher win rates.
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Salesforce
JULY 25, 2024
The AWS Marketplace gives customers a single view across their IT spend, simplified procurement processes, and consolidated billing through AWS. The onboarding processes are proven and will help Certinia leverage the AWS Marketplace to create an unmatched value proposition for our customers and company.
Martech
MARCH 4, 2025
Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.
SaaStr
OCTOBER 3, 2022
Celonis’ COO, Arsenio Otero, discusses this as a three-stage process with actionable steps. Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. In addition, work to adapt GTM motion according to four key dimensions: Geography. Post Sales.
Tibor Shanto
SEPTEMBER 23, 2021
Rather than a feel-good theory fueled soliloquy, Mike delivers a solid process, road tested and proven in real world and company settings. In essence he delivers the building blocks of Sales Enablement. A Managed Process. Mike highlights the risk of ignoring the frontline sale manager. Business process management.
Partners in Excellence
AUGUST 19, 2024
I sat with a group focused on GTM strategies and how they were structuring their strategies to drive growth. We have tools to support our top of funnel processes, SDRs, BDRs, We have tools that help AEs, Account Managers, Corporate Account Managers, Sales Support, and on an on. Are there gaps in the process?
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