GTM, Sales Support and Sell - Technology Sales Today

Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM

GTM Growth Referrals Cross-sell

GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. Strategies for pricing new products and cross-selling within an existing customer base.

GTM

GTM Engineering Growth Cross-sell

Salesforce and AWS Deliver New Benefits for ISV Partner Solutions Built on Hyperforce

Salesforce

JULY 25, 2024

By building on Hyperforce, which runs on AWS, and listing on the AWS Marketplace, ISVs gain access to powerful co-selling benefits, streamlined procurement for customers, and the ability to tap into the global infrastructure of both industry leaders.

GTM

GTM Growth Up-sell Represent

GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM

GTM X-functional Start-ups Relationship building

How to turn the great buyer resignation into B2B career opportunities

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. It doesn’t have to be over complicated.

B2B

B2B GTM Cross-sell Cold Call

What Is Partner Enablement and How to Create a Successful Strategy

Highspot

MAY 15, 2025

Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. It includes everything from onboarding through support to guide every stage of the sales process. What is partner enablement?

Healthcare

Healthcare Objectives and Key Results Niche Finance

Choosing a Business Model — Here's My Guidance Along with Thoughts From Experts

Hubspot

FEBRUARY 20, 2025

In a previous role selling software, I gained insight into the importance of choosing the right business model. Unfortunately, selling the product without a minimum price created a situation where a majority of customers placed substantial demands on our support team while contributing very little to revenue.

Retail

Retail Manufacturing GTM Price

Crafting a Winning Go-to-Market Strategy

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market

Go To Market GTM Promote Technique

Crafting a Winning Go-to-Market Strategy

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market

Go To Market GTM Promote Technique

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

NOVEMBER 15, 2017

Account-Based Selling / Sales Development. Average Sale/Selling Price. Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B

B2B E-commerce Cold Call Sales

Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake.

Cross-sell

Cross-sell Finance Strategize Technology

15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Thanks for reading The GTM Newsletter!

GTM

GTM Up-sell Price Start-ups

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

After spending a couple of years in a sales role, that knowledge will assist you throughout your life in business and elsewhere. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anita Nielsen.

Sales

Sales Up-sell Start-ups Cross-sell

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Distribution: Through what mediums will you sell the product or service?

Go To Market

Go To Market Process GTM Launch

What is Revenue Intelligence? Why Gong Pioneered The Category in 2019

Gong.io

APRIL 15, 2022

Revenue Intelligence means salespeople can now focus on what matters most — SELLING. Selling is a team sport. Great sales organizations engage everyone — EVERYONE — within their company… marketing, customer success, product, etc. . Where does Revenue Intelligence fit into the modern sales stack? Virtual dialers.

CRM

CRM Pitch Up-sell GTM

Technology Sales Today

Ecosystem-Led Growth (ELG) for GTM

GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Trending Sources

Salesforce and AWS Deliver New Benefits for ISV Partner Solutions Built on Hyperforce

GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

How to turn the great buyer resignation into B2B career opportunities

What Is Partner Enablement and How to Create a Successful Strategy

Choosing a Business Model — Here's My Guidance Along with Thoughts From Experts

Crafting a Winning Go-to-Market Strategy

Crafting a Winning Go-to-Market Strategy

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

170+ Women in Sales Share Their Career-Defining Aha Moment

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

What is Revenue Intelligence? Why Gong Pioneered The Category in 2019

Stay Connected