GTM Sales Support Sell 
Sales Hacker
MARCH 8, 2024
Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.
Sales Hacker
JUNE 12, 2024
Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. Strategies for pricing new products and cross-selling within an existing customer base.
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Salesforce
JULY 25, 2024
By building on Hyperforce, which runs on AWS, and listing on the AWS Marketplace, ISVs gain access to powerful co-selling benefits, streamlined procurement for customers, and the ability to tap into the global infrastructure of both industry leaders.
Sales Hacker
MARCH 25, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.
Martech
JUNE 28, 2022
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. It doesn’t have to be over complicated.
Highspot
MAY 15, 2025
Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. It includes everything from onboarding through support to guide every stage of the sales process. What is partner enablement?
Hubspot
FEBRUARY 20, 2025
In a previous role selling software, I gained insight into the importance of choosing the right business model. Unfortunately, selling the product without a minimum price created a situation where a majority of customers placed substantial demands on our support team while contributing very little to revenue.
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