GTM Strategic planning Technology 
Martech
APRIL 30, 2025
At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Frans Riemersma , founder of MartechTribe, believes we are entering the golden age of marketing operations but that technology alone cannot solve all the problems. No technology can replace it.
Martech
DECEMBER 19, 2022
In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?
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Highspot
MARCH 7, 2025
Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. 80% of companies with real-time analytics outperform peersRevOps makes this possible.
Martech
JULY 3, 2023
Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. The single North Star metric.
Martech
JUNE 2, 2025
Dig deeper: Why modern ABX is the future of enterprise GTM Data integration: B2B organizations often use multiple tools and platforms for marketing, sales and customer service. Resource allocation: Implementing an ABM strategy often requires a shift in resource allocation, including budget, personnel and technology.
Martech
APRIL 19, 2023
The focus of DI is not just on the technology but on how it augments human decision-making processes. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. Resistance.
Sales Hacker
OCTOBER 4, 2022
Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. ” Sam Jacobs : How have you adjusted your strategic plan as you push ahead? Pavilion is the key to getting more out of your career. You build it.
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