article thumbnail

How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. What you actually end up with is quite an unprofitable business operating with -25% operating margin despite having a revenue scale of more than $600M. x in this case, you would already be at break even.

article thumbnail

5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. Sign up HERE ! link] Every Wednesday at 10 a.m.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Distribution of B2B deals as a function of price (a product of discount and list price). Mid Market/Department – selling platforms and applications using annual contracts.

article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . How to set up your Microsoft Ads account. How to set up a Microsoft Ads campaign. Sell products from your catalog. The keyword insertion function matches the exact keyword someone typed in.

GTM 100
article thumbnail

Raw Data & Google Analytics: A Game Changer

ConversionXL

Do more and more people use Feature X? If you sell globally, wouldn’t you want to know which countries’ sales are most impacted by bank holidays? Set up your own attribution calculations to measure the return on ad spend across all ad platforms. I recommend two articles to inspire you: How to build a GTM monitor by Simo Ahava.

Gaming 85
article thumbnail

SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? You could.

GTM 49
article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas. Enterprise software companies rarely resell agreements because they are focused on selling their software.

GTM 74