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Freeing Up “Time To Sell,” A Quandary

Partners in Excellence

There’s working with internal people, perhaps deal desks, legal, pricing and others to make sure we can deliver on our commitments. So we will have this quandary, which we will have to be prepared to help our sellers address: How do we have high impact meetings that actually are helpful both to customers and sellers.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. This is an interesting study that was done by the folks from Price Intelligently. In my time as an advisor and now an investor, I often ask folks, how did you decide on your pricing?

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Sales prospecting: Ultimate guide to your B2B sales success

PandaDoc

Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount. See also: How to present your pricing to clients — and have them say “yes”. And buyers always want to learn about the price tag as soon as they can. Building a powerful prospective customers list.

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The Lost, Ancient Guide to Better Copywriting

ConversionXL

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion. High impact words and phrases triggering strong emotional responses. If the product and price are essentially the same, what sets you apart? Personality.

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PODCAST 117: The Tools You Need If You Want to Succeed at Scale with Michael Coscetta

Sales Hacker

If you missed episode 116, check it out here: How to Form Great Habits and High Impact Behaviors at Work? The brokerage of the agent legally has to work with, takes a part of that commission. Michael talks about how he does that at scale and how he thinks about scale. with Andrew Sykes. Subscribe to the Sales Hacker Podcast.

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

There’s a legal component to it. I think hiring a very senior leader can be a bit of a trap door just because they have such an impact on your culture that you can unmake that it just can be messy. So know that, and then know how high impact it is. Atlas uses a lot of partnerships, right?

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