Martech

DECEMBER 6, 2024

This includes the values of the Agile Marketing Manifesto. It understands the challenges and goals of marketing directors at mid-sized to global Fortune 2000 companies. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change.

Angle 129

Angle Objectives and Key Results Education Strategize 129

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Without strong marketing, reaching new customers can be tough. Lets jump in.

CRM 59

CRM Legal Promote Up-sell 59

Martech

MAY 29, 2025

Gale’s research also showed that relative perceived value directly predicts market share movement. Traditional metrics like Net Promoter Score (NPS), customer satisfaction (CSAT) and onboarding completion are lagging indicators. That perception drives loyalty, advocacy and retention. If not, they leave.

Price 81

Price B2C Manufacturing Negotiate 81

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 60

Growth Product A/B testing Strategize 60

Partners in Excellence

AUGUST 16, 2015

They want to talk about their latest greatest products, the promotion they have going on. Their share prices are declining, their revenues or profits are in freefall, their market share is declining. These are the elements of a high impact prospecting approach. Customers don’t care!

Prospecting 109

Prospecting Pitch Appointment Campaign 109

Search Engine Land

DECEMBER 28, 2023

This has raised concerns among advertisers who worry about their products and services being promoted alongside inappropriate content. Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network. Well that’s a wrap on 2023!

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90