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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Minor variations in messaging, such as swapping a region, can be executed with a strong framework and a series of prompts without taxing creative teams.

Campaign 114
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What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy

Hubspot

A visualization doesn''t have to be complex to be high-impact. By overlaying time, data, and geography, she is able to display both the rapid progression of unemployment and the regions hit hardest. Not all people feel the recession equally," starts the New York Times in this interactive graphic.

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What Is a Deal Desk?

Salesforce

They can also utilize a tiered prioritization system based on deal size, customer type, and deadline urgency to focus on high-impact deals first. To avoid this, Deal Desks should anticipate these peaks and plan ahead by fully leveraging CPQ tools and automating standard requests.

Legal 59
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26 Best Sales Conferences and Can’t-Miss Sales Events of 2020

Sales Hacker

Sales Assembly Annual brings together sales and revenue leaders from leading companies throughout the region for a full day of sharing ideas, experiences, and strategy. You’ll be joined by 400 other sales and revenue executives, founders and CEOs, and top investors from the leading high-growth tech companies in the region.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Rachael Rohn’s 15+ year career has focused on leading high-growth companies across a variety of industries, including e-commerce, healthcare, and real estate, where technology is leveraged to improve the consumer experience. “Hannah Frey is a Client Executive at IBM responsible for key government clients in New York.

Sales 136
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8 Essential Soft Skills for a Successful Career in Finance or Accounting

Salesforce

Attention to detail The work you do as a finance or accounting professional is both highly impactful and highly sensitive. Think of communication in finance as an act of translation: you must be able to convert intricate technical concepts and hard data into clear, digestible information that peers and stakeholders can trust and understand.

Finance 110