Remove High impact Remove Service Remove User Experience Remove X-functional
article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

TikTok was reported to pilot an ad-free subscription service on its app in October. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads.

Retail 125
article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers from Gen X expected phone calls and handholding. Millennials expect the same level of service without requiring dozens of lengthy discussions. Live chat delivers real-time answers from a blend of customer service and sales personnel (and bots) to nudge self-educating prospects down the funnel. Why the shortcoming?

B2B 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Automate Apps with Workflows & Integrations

ConversionXL

This means having a complete understanding of how potential customers consider, evaluate, and buy your products or services in the first place. monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. You can only optimize a tool if it’s already proven to get results.

CRM 143
article thumbnail

SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. We’ve got everything from self-service all the way up to the enterprise. I mean, what do they do?

Retail 80
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. What is functionality?

Growth 86