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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Higher lead to SQL conversion.

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Learn How to Sell Abroad With the Right Reflection, Planning, and Metrics

Sales Hacker

How to sell abroad. You need to measure and repeat so you and your sales team only put effort into promising prospects abroad. More than any other time, with limited travel, companies must be very focused in their international sales approach. What roles are you selling to and why are they buying? Get a local opinion.

Sell 91
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

When Does it Make Sense to Outsource Sales? Typical reasons and triggers to outsource parts of your sales process include: Drastically changing your sales model ( introducing SDR/AE split , Account Based Selling, etc.). Introducing a new product/service that requires different sales skills.

B2B 79
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Master the Sales Development Playbook to Boost Growth

Highspot

Product/Service Information Your sales development team needs to know what they are selling. Definition Glossary Have you ever questioned the demographic or behavior attributes of an MQL or SQL? A glossary of terms helps maintain clarity and consistency in communication.

Growth 52
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Tips for Performing an Effective Sales Audit

VanillaSoft

To ensure that your sales audit is effective, you first need to analyze the following 4 aspects. When you automate many of the behind-the-scenes processes, you free up time for your salespeople to concentrate on what they do best: selling. Are they following the prescribed sales methodology or winging it/doing their own thing?

SQL 78
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Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. I got reps that are used to going to someone’s office with a box of samples.

Pipeline 123
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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

SQL 69