Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]
Hubspot
JANUARY 8, 2025
As a salesperson utilizing the gap selling technique, youre really responsible for digging into the gap between where your prospect is now (their current situation) and where they really want to be (their ideal situation). Know your prospects intrinsic motivation. This technique can also be done through social proofing.
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