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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. But launching a successful product-led sales motion requires more than just a great offering.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. And they aren’t alone on this front.

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Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. And they aren’t alone on this front.

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Doorway pages: An SEO deep dive

Search Engine Land

To improve the quality of search results for our users, we'll soon launch a ranking adjustment to better address these types of pages. The pages all funneling users to a “Contact Us” page. It would begin to look pretty spammy and repetitive if done for the roughly 234 towns in New Hampshire.

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The Future of Revenue Is Agent-First and Agile. You Need a Single Platform to Manage It

Salesforce

Revenue Cloud also offers a modern, intuitive user experience fully embedded in Salesforce. Dive into all of the features of our Summer 2025 release From the product catalog to DRO and beyond, Revenue Cloud has more than doubled the features of Salesforce CPQ in just one year since launch. But API-first doesn’t mean API-only.

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14 Top Apps for Startups and Small Businesses to Scale

Salesforce

User behavior insights: Understand which actions your visitors are taking on your website, helping you optimize the user experience. For example, if you’re launching a new customer portal , Heroku handles the hosting and updates, so you don’t have to worry about server maintenance or downtime.