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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

In some cases, this means niching down (as we saw with Gumroad). When they launched, their coolers were 10x the average price. They built a niche product for a very specific community and catered to their needs. The same goes for new product launches. Your USP is front and center. The elevator pitch.

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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

And now, it's true of the modes of transportation we use to get around -- in some cities, anyway. Nevertheless, this mode of transportation -- which many of us haven't considered since before we had driver's licenses -- has been on the minds of Silicon Valley professionals. Everything old is new again.

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Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need

Hubspot

Apple Could Be Launching a Subscription News Service. Less than a month after Google announced its "Subscribe With Google" service for news publishers, Bloomberg is reporting that Apple could be launching its own subscription news service. Bloomberg reports that this new model could launch within the next year. Source: Apple.

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Why Empathy Is the Key to Being More Creative

Hubspot

For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. Not only have they launched a successful podcast on the topic, they've also made empathy an integral part of their office's culture.

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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. Similarly, launching your business without a robust blueprint is like heading into battle unarmed.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Create Alignment Alignment is essential when preparing to launch a new product or service.