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How marketers on Amazon can still launch and grow brands

Martech

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 97
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Lyft starts serving ads on its app

Search Engine Land

Notably, Lyft’s rival, Uber , launched in-app video ads last month. The move comes after Lyft said that ad revenue had exceeded expectations and grown significantly in recent months. So it’s understandable that the company is continuing to invest in this area.

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5 Interesting Learnings from Samsara at $500,000,000 in ARR

SaaStr

After 18 months building, things just took off when they launched, going from $0 in 2017 to an incredible $500m in ARR in 2021, in just 5 years. Growing beyond its initial market for fleets of vehicles in Transportation has been key to growth. That’s jaw-dropping. Wow Samsara !! $0-$500m And a few more: #6.

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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

Launch 64
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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

And now, it's true of the modes of transportation we use to get around -- in some cities, anyway. Nevertheless, this mode of transportation -- which many of us haven't considered since before we had driver's licenses -- has been on the minds of Silicon Valley professionals. Everything old is new again.

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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot

The cost and convenience of certain modes of transportation are valid reasons to be hesitant about attending a business event. Sending along a voucher removes any hesitation a prospect might have in terms of transportation cost. Plus, it shows your prospects and customers that you value their participation.

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3 Steps You Can Take for Sustainable IT

Salesforce

The full supply chain , including raw material acquisition, manufacturing, packaging, and transportation are big contributors to GHG emissions. Earlier this year, the International Sustainability Standards Board launched the first global standards for public companies. And of course, it’s not just the usage itself.