Search Engine Land

SEPTEMBER 21, 2023

The key to profitable, sustainable growth for lead gen is what I call the High Quality Leads (HQL) framework. Why is lead quality so important? Not all leads are created equal. Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ.

Lead generation 103

Lead generation Non-Profits Drivers/motivators Intrinsic 103

Hubspot

JUNE 30, 2015

I’ve learned that understanding your costs is crucial to creating profitable revenue consistently, sustainably and scalably. This creates two potential problems (one obvious and one not-so-obvious): If your costs are too high, you’ll struggle to grow profitably and your very sustainability will be threatened.

Growth 78

Growth SQL Non-Profits Manufacturing 78

Salesmate

MARCH 17, 2020

There has been confusion (especially among non-sales professionals) over these two terms. For instance, You have Marketing Qualified Leads (MQL) after that comes Sales Qualified Leads (SQL), then Prospects, and then Customers. Marketing efforts are focused on top of the funnel for lead generation.

Process 125

Process Objectives and Key Results CRM Sales 125

Outreach

MARCH 25, 2019

The sales pipeline provides visibility into sales opportunities and serves as a quick look into a company’s health, profitability, and growth. Lead generation is your friend! Leverage social selling to refresh your pipeline with new leads. Never execute separate strategies. Improve your outbound sales strategies.

Pipeline 65

Pipeline A/B testing Non-Profits Sales 65

Highspot

SEPTEMBER 10, 2024

Marketing done right is a pipeline engine – agile enough to adjust as markets, buyers, channels, and trends shift, and targeted enough to unlock revenue generation opportunities at accounts throughout the sales funnel. Those nurtured leads, in turn, make purchases 47% larger than their non-nurtured counterparts.

Pipeline 52

Pipeline GTM Non-Profits SQL 52