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A technical guide to video SEO

Search Engine Land

They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites. When video is not the main content Google has announced that video thumbnails on the main search results page will now only appear if the video is the primary content of a page.

UX 125
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How to Build a User Research Culture

ConversionXL

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Good UX can help with each of those things. You’re playing directly into their main field. A “braided” approach to UX and design. You’re no longer trying to get them to change their focus.

UX 111
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Google’s latest Search Quality Evaluator Guidelines identify four main types of intent: Know. These are basic principles of UX —but they also have an impact on search performance. Learn something (e.g.

UX 126
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

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Product Lifecycle Marketing: What Matters Most at Every Stage

ConversionXL

Questions marketing needs to answer. What is your go-to-market strategy? A go-to-market strategy identifies how the company plans to move through the Introduction stage and catalyze Growth. There are three main options, with hybrid options also possible: Sales led. Maximize market share. Research needs.

Product 124
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Top 9 WordPress technical SEO issues to address

Search Engine Land

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. This is just simple SEO 101 and a sound UX practice. Understand how to use headings Headings are the main mechanism by which impaired users can navigate a website. They must follow a hierarchy.

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SEO SWOT analysis: How to optimize where it counts

Search Engine Land

Organic traffic High-performing keywords High-performing pages Domain authority Content quality On-page optimization Backlink profile User experience (UX) Site speed SEO weaknesses These are areas where you are weaker and potentially disadvantageous to your competitors. Are any new startups aggressively gathering market share?