Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Objectives and Key Results 110

Objectives and Key Results Campaign Finance Real Estate 110

Search Engine Land

JULY 28, 2023

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. If you’re not harnessing its full potential, you’re missing out big time. It helps you understand where your marketing efforts are most effective.

CTR 72

CTR Click Through Rate Promote Entertainment 72

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Shouldn’t I be on TikTok instead?

Niche 99

Niche Entertainment Education Promote 99

ConversionXL

NOVEMBER 25, 2020

YouTube continues to be one of the best places to see organic growth, and the barrier to entry can be an advantage for companies and brands willing to put in the work. So, if you’re willing to fight through the learning curve and are patient enough to suffer through low viewership, you can generate significant exposure.

CTR 129

CTR Entertainment Click Through Rate Education 129

Hubspot

AUGUST 2, 2018

Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and target people who actually need your product or service. With over 3.5

Networking 101

Networking Promote Click Through Rate Campaign 101

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Marketing Takeaways from the Top Accounts on Instagram. Quick note: This post is about the business accounts with the most Instagram followers.

Sports 78

Sports Education Follow-up Entertainment 78

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

FEBRUARY 27, 2020

This action can be a site visit, sign-up, download, or purchase, which an advertiser can then track and measure. Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions.

Campaign 95

Campaign Start-ups Conversion Entertainment 95

Hubspot

FEBRUARY 28, 2020

If you've followed HubSpot's history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we had a team to manage our web strategy. And, as you might expect, things were pretty complicated before my team was implemented. I can’t write a single line of code.

User Experience 96

User Experience Click Through Rate A/B testing Conversion 96

Hubspot

JUNE 7, 2017

If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing message. In this post, we’ll dive into brands and marketers making the switch -- and the reasons why. Videos can be up to 10 seconds in length.

User Experience 78

User Experience Follow-up Launch Start-ups 78